Whose it aimed at?
This Ad campaign is aimed at people who enjoy Flying or going
on aboard and want to travel to a certain Luxury to start their holiday off to
a good start. (Business Class People) with a small Niche Market for Normal
Class people.
What was its Appeal?
The Ad’s Appeal has to be the classic red stewardess as that’s
one of virgin’s most noticeable colour and also the wide range of holiday
destinations they travel and also showing the luxury of traveling with them.
Do you think it is effective?
I feel the ad is extremely effective within the way the ad
has been placed together showing loads of extras and showing their destinations
and expressing the comfort of traveling with virgin Atlantic and it will also
bring good marketing within word of mouth helping virgin grow to a bigger and
more successful Business .
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